How to Use Editable Infographic Templates for Marketing

Infographics make complex information easy to understand and share. For marketing, they work across blog posts, social media, presentations and sales materials.

1. Types of infographics for marketing

• Statistical: key numbers with charts and icons.
• Process: step-by-step guides and workflows.
• Comparison: side-by-side options or plans.
• Timeline: history, roadmaps or launch schedules.
• List: tips or checklists with icons.

2. Step 1: Start with one clear message

Decide the single takeaway, for example “Customers save five hours a week”. Everything in the infographic should support it.

3. Step 2: Simplify your data

Choose three to six key points. Round numbers, remove jargon and cite your sources.

4. Step 3: Pick the right template

Match the template to your content: a process layout for steps, a chart layout for data. Clean data widgets like our Dashboard Widget are a great reference for presenting numbers.

5. Step 4: Add icons and visuals

Icons make points easier to scan. Use one consistent icon style, such as our Icon Mini-Set, and recolour it to your brand.

6. Step 5: Apply your branding

Use your brand colours, fonts and logo so the infographic is recognisably yours when it is shared.

7. Step 6: Resize and share

• Tall version for blogs and Pinterest
• Square or carousel slides for social media
• A slide for presentations, for example in a Marketing Presentation

8. Quick quality check

• Is the main message clear in five seconds?
• Is the text readable on a phone?
• Are sources listed?